Business Model Knowledge Fair
Amsterdam, Friday June 19th – Over 60 participants from more than 12 countries gathered to talk about ‘Business Models’. The 1st Business Model Knowledge Fair was organized by Business Models Inc. in order to stimulate business model thinking. Alex Osterwalder used this occasion to launch the book “Business Model Generation.” Fisheye media made a film of the day and showed a viral of how the book was made.
The day started with a vision on Business Models by Alex Osterwalder. Followed by an interview held with the book team: Yves Pigneur, Alan Smith, Tim Clark, Alex Osterwalder and Patrick van der Pijl.
In the Business Model Carousel, real life practices on business model implementation were presented amongst others DSM by Bas van Oosterhout, Seats2meet.com by Marielle Sijgers and National Archive by Harry Verwayen. Jam ended the session with a Business Model drawing contest.